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MARKETING MANAGER
JOB SUMMARY
Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.
Primary Relationships
The position reports to the Managing Director and serves as a member of the senior management team.
RESPONSIBILITIES
Marketing, communications and public relations
1. Responsible for creating, implementing and measuring the success of:
a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and, allOrganization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
2. Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
3. Responsible for editorial direction, design, production and distribution of all Organization publications.
4. Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
5. Act as the Organization’s representative with the media.
6. Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.
7. Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
8. Provide counsel to chapters on marketing, communications and public relations. www.nigerianbestforum.com
9. Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity. Monitor trends.
10. Leads projects as assigned, such as product-related marketing and special events.
Planning and budgeting
1. Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Managing Director and Board.
2. Develop short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance.
3. Recommend short- and long-term Organization goals and objectives to the Executive Director.
4. Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
5. Planning for new launches: Develop a launch plan for each region within and outside Nigeria
Organizational strategy
1. Work with senior staff to develop and maintain a strategic perspective — based on marketplace and constituent needs and satisfaction — in organizational direction, program and services, and decision-making; and, ensure the overall visibility of the Organization.
2. Help make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the organization.
3. Develop and coordinate means to seek regular input from the Organization’s key Constituencies regarding the qualityof programs and services and the Organization’s relevance.
4. Help formulate and administer policies to ensure the integrity of the Organization.
QUALIFICATIONS
REQUIRED:
• Demonstrated skills, knowledge and experience in the design and execution of marketing,communications and public relations activities
• Strong creative, strategic, analytical, organizational and personal sales skills.
• Experience developing and managing budgets, and hiring, training, developing, supervising and appraising personnel.
• Demonstrated successful experience writing press releases, making presentations and negotiating with media.
• Must have experience working in Nigeria
• Experience overseeing the design and production of print materials and publications.
• Computer literacy in word processing, data base management and page layout.
• Commitment to working with shared leadership and in cross-functional teams.
• Strong oral and written communications skills.
• Ability to manage multiple projects at a time
• Minimum of 7- 10 years experience in marketing, communications or public relations with demonstrated success
• Bachelors degree in journalism, marketing, public relations preferred. Graduate degree in a related field is desirable.
• Experience working in Digital Marketing will be an added advantage
DIGITAL MARKETING TEAM LEAD
•Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
•Design, build and maintain our social media presence
•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and performance based on the insights
•Brainstorm new and creative growth strategies
•Plan, execute, and measure experiments and conversion tests
•Collaborate with internal teams to create landing pages and optimize user experience
•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Instrument conversion points and optimize user funnels
•Collaborate with agencies and other vendor partners
•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
REQUIREMENTS
•Bachelors Degree in marketing or a related field
•5-7 years of experience in digital marketing is mandatory
•Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
•Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
•Experience in optimizing landing pages and user funnels
•Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
•Working knowledge of ad serving tools (e.g., DART, Atlas)
•Experience in setting up and optimizing Google Adwords campaigns
•Working knowledge of HTML, CSS, and JavaScript development and constraints
•Strong analytical skills and data-driven thinking
•Up-to-date with the latest trends and best practices in online marketing and measurement
• Setting up PPC campaigns, Google In-mail campaigns, doubleclick and reporting on performance
• Honest and ethical; team player with strong interpersonal and organizational skills
• Must possess a Calm, mature and courteous disposition
SEO SPE…T
• Managing SEO/SEM (PPC) advertising campaigns
• Monitoring and generating Web Analytics and Webmasters reports
• Measure and report performance of all digital marketing campaigns
• Identifying, analyzing and implementing ideas to improve online customer experience and conversion rates through iterative, in-depth A/B and Multivariate testing
• Determine overall hierarchy of information based on end user needs (UX/IA optimization)
• Performing keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities as directed by the Head of Digital Marketing
• Supporting the Head of Digital Marketing in coordinating elements and structure of websites and web pages
• Providing recommendations and execute strategies for content development in coordination with SEO goals
• Performing weekly report on campaigns performance
QUALIFICATION:
• 5-7 years of experience working as an SEO Analyst or Spe…t
• Bachelor’s Degree – required
• Written and verbal fluency in English
• Advanced level in Word, Excel and PowerPoint
• Results oriented, attention to detail; strategic thinker
• Honest and ethical; team player with strong interpersonal and organizational skills
• Must possess a Calm, mature and courteous disposition
SECURITY MANAGER
• Maintain an appropriate record of access control activities/resources
• Coordinate activities to ensure that all security procedures for the protection of company personnel/visitors and company assets, information, property and business operations activities.
• Supervise the flow of information on radio and telephone network and implement appropriate action.
• Manage all emergency responses.
• Monitoring and responding to Panic Alarm (working with AR team and Nigerian Police).
• Guard track analysis of clocking pipes.
• Ensure that control room staff and process provide the security department with the highest standard of 24/7 coordination.
• Act as a radio operator and control room operator
• Managing and beefing up guard strength.
• Monitoring CCTV from the Control Room
• Surveillance of security breaches within the building.
• Preparing and taking incidence report.
• Security and safety management.
• Fleet management and asset tracking using Geotab and Teltonika software.
• Monitoring and responding to Panic Alarm (working with AR team and Nigerian Police).
QUALIFICATION:
• 5-7 years of experience working as a Security Manager/Officer
• Bachelor’s Degree – mandatory
• Written and verbal fluency in English
• Advanced level in Word, Excel and PowerPoint
• Results oriented, attention to detail; strategic thinker
• Honest and ethical; team player with strong interpersonal and organizational skills
• Must possess a Calm, mature and courteous disposition
TO APPLY
Qualified Candidates should forward their CV’s to careers@wakanow.com with the title of the job as subject. Application closes on the 1st of April 2015
DUE DATE: 1 April, 2015