GlaxoSmithKline plc (GSK) is a British multinational
pharmaceutical, biologics, vaccines and consumer healthcare
company which has its headquarters in Brentford, London. As of
March 2014, it was the world’s sixth-largest pharmaceutical
company after Johnson & Johnson, Novartis,
Hoffmann-La Roche, Pfizer, and Sanofi, measured by 2013
revenue. The company was established in 2000 by the merger of
Glaxo Wellcome (formed from the acquisition of Wellcome plc by
Glaxo plc) and SmithKline Beecham plc (formed from the merger of
Beecham Group plc and SmithKline Beckman Corporation, which in
turn was formed by
combining the Smith, Kline
& French and Beckman companies).
Job Title: Senior Brand Manager
Basic qualifications:
A good first degree as well as between 5-8 years FMCG
brand management experience
Sound strategic marketing skills required as well as good
general business and financial acumen
Strong inter-personal skills to facilitate growth on the
portfolio and be able to manage and mentor
sub-ordinates
Understanding of general business and marketing
conditions within Nigeria to successfully co-ordinate and
facilitate strategies within these constraints
Insight into and understanding of consumer attitudes,
behaviour and motivations
Technical knowledge of the advertising, media and
marketing research disciplines
Sound financial, strategic planning and project
management skills required.
Preferred qualifications:
A good first degree as well as between 5-8 years FMCG
brand management experience
Sound strategic marketing skills required as well as good
general business and financial acumen
Strong inter-personal skills to facilitate growth on the
portfolio and be able to manage and mentor
sub-ordinates
Understanding of general business and marketing
conditions within Nigeria to successfully co-ordinate and
facilitate strategies within these constraints
Insight into and understanding of consumer attitudes,
behaviour and motivations
Technical knowledge of the advertising, media and
marketing research disciplines
Sound financial, strategic planning and project
management skills required.
Details:
Key job responsibilities include to:
Undertake the day-to-day and long term strategic
marketing of Lucozade brands in order to achieve growth-,
profit- and marketing objectives
Manage cross-functional project activities required to
achieve specific marketing objectives. This includes
interaction with Sales, Production, Regulatory and other
departments
Interact with aligned advertising and promotional
agencies as well as, Category, and other GSK business
units
Develop short and long term marketing plans
Manage the marketing mix by initiating and co-ordinating
the processes of advertising development, promotions, packaging
development and other marketing activities laid out in the
brand plan
Exercise control over the marketing process
by:
Initiating and controlling a detailed monthly expenditure
budget drawn up to meet agreed fiscal plans.
Monitoring and controlling current and future performance
criteria such as sales units, sales value, marketing
expenditure and profit from sales.
Developing an accurate monthly forecast for each SKU
within the parameters of the GSK processes.
Progress new product development by:
Collaborating with Category Teams, Production, and other
external and internal stakeholders in order to identify
potential new product opportunities.
Managing and co-ordinating cross-functional activities
required to meet all set project milestones to launch
product.
Monitor sales performance and collaborate with Sales
Management in developing category and brand plans that will
ensure brand performance in line with agreed
budgets.
Liaise with aligned advertising and promotional agencies
by:
Providing detailed written briefs & reverts for all
activities undertaken.
Co-ordinating the day-to-day activities required to
effectively execute agreed advertising or promotional
activity.
How to Apply
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