Wakanow.com is Nigeria’s leading online
travel company that provides customers with everything they
need to research, plan and purchase a trip locally and
globally.
Wakanow.com offers travelers the
cheapest available fares for flights, hotel reservations,
airport pickups, visa assistance, vacation packages and many
other travel services from a broad selection of
partners.
Position: Marketing Manager
Job Summary
Responsible for planning, development and implementation of all
of the Organization’s marketing strategies, marketing
communications, and public relations activities, both external
and internal. Oversees development and implementation of
support materials and services for chapters in the area of
marketing, communications and public relations. Directs the
efforts of the marketing, communications and public relations
staff and coordinates at the strategic and tactical levels with
the other functions of the Organization.
Primary Relationships
The position reports to the Managing Director and serves as a
member of the senior management team.
Marketing, communications and public
relations
1. Responsible for creating, implementing and measuring the
success of:
a comprehensive marketing, communications and public relations
program that will enhance the Organization’s image and position
within the marketplace and the general public, and facilitate
internal and external communications; and, all Organization
marketing, communications and public relations activities and
materials including publications, media relations, client
acquisition and so forth.
2. Ensure articulation of Organization’s desired image and
position, assure consistent communication of image and position
throughout the Organization, and assure communication of image
and position to all constituencies, both internal and
external.
3. Responsible for editorial direction, design, production and
distribution of all Organization publications.
4. Coordinate media interest in the Organization and ensure
regular contact with target media and appropriate response to
media requests.
5. Act as the Organization’s representative with the media.
6. Coordinate the appearance of all Organization print and
electronic materials such as letterhead, use of logo,
brochures, etc.
7. Develop, coordinate and oversee programs, technical
assistance and resource materials to assist chapters in the
marketing, communications and positioning of their
activities.
8. Provide counsel to chapters on marketing, communications and
public relations.
9. Ensure that the Organization regularly conducts relevant
market research and coordinate and oversee this activity.
Monitor trends.
10. Leads projects as assigned, such as product-related
marketing and special events.
Planning and budgeting
1. Responsible for the achievement of
marketing/communications/public relations mission, goals and
financial objectives. Ensure that evaluation systems are in
place related to these goals and objectives and report progress
to the Managing Director and Board.
2. Develop short- and long-term plans and budgets for the
marketing/communications/public relations program and its
activities, monitor progress, assure adherence and evaluate
performance.
3. Recommend short- and long-term Organization goals and
objectives to the Executive Director.
4. Develop, implement and monitor systems and procedures
necessary to the smooth operation of the
marketing/communications/public relations function.
5. Planning for new launches: Develop a launch plan for each
region within and outside Nigeria
Organizational strategy
1. Work with senior staff to develop and maintain a strategic
perspective — based on marketplace and constituent needs and
satisfaction — in organizational direction, program and
services, and decision-making; and, ensure the overall
visibility of the Organization.
2. Help make sure that the Organization’s philosophy, mission
and vision are pertinent and practiced throughout the
organization.
3. Develop and coordinate means to seek regular input from the
Organization’s key Constituencies regarding the quality of
programs and services and the Organization’s relevance.
4. Help formulate and administer policies to ensure the
integrity of the Organization.
Qualifications
Required:
• Demonstrated skills, knowledge and experience in the design
and execution of marketing,communications and public
relations activities
• Strong creative, strategic, analytical, organizational
and personal sales skills.
• Experience developing and managing budgets, and
hiring, training, developing, supervising and appraising
personnel.
• Demonstrated successful experience writing press
releases, making presentations and negotiating with
media.
• Must have experience working in Nigeria
• Experience overseeing the design and production of
print materials and publications.
• Computer literacy in word processing, data base
management and page layout.
• Commitment to working with shared leadership and in
cross-functional teams.
• Strong oral and written communications skills.
• Ability to manage multiple projects at a time
• Minimum of 7- 10 years experience in
marketing, communications or public relations with
demonstrated success
• Bachelors degree in journalism, marketing, public
relations preferred. Graduate degree in a related field is
desirable.
• Experience working in Digital Marketing will be an
added advantage
Position: Digital Marketing Team
Lead
•Plan and execute all web, SEO/SEM, marketing database,
email, social media and display advertising campaigns
•Design, build and maintain our social media presence
•Measure and report performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs)
•Identify trends and insights, and optimize spend and
performance based on the insights
•Brainstorm new and creative growth strategies
•Plan, execute, and measure experiments and conversion
tests
•Collaborate with internal teams to create landing pages and
optimize user experience
•Utilize strong analytical ability to evaluate end-to-end
customer experience across multiple channels and customer touch
points
•Instrument conversion points and optimize user funnels
•Collaborate with agencies and other vendor partners
•Evaluate emerging technologies. Provide thought leadership and
perspective for adoption where appropriate
Requirements
•Bachelors Degree in marketing or a related field
•5-7 years of experience in digital marketing is mandatory
•Demonstrable experience leading and managing SEO/SEM,
marketing database, email, social media and/or display
advertising campaigns
•Highly creative with experience in identifying target
audiences and devising digital campaigns that engage, inform
and motivate
•Experience in optimizing landing pages and user funnels
•Solid knowledge of website analytics tools (e.g., Google
Analytics, NetInsight, Omniture, WebTrends)
•Working knowledge of ad serving tools (e.g., DART, Atlas)
•Experience in setting up and optimizing Google Adwords
campaigns
•Working knowledge of HTML, CSS, and JavaScript development and
constraints
•Strong analytical skills and data-driven thinking
•Up-to-date with the latest trends and best practices in online
marketing and measurement
• Setting up PPC campaigns, Google In-mail campaigns,
doubleclick and reporting on performance
• Honest and ethical; team player with strong
interpersonal and organizational skills
• Must possess a Calm, mature and courteous
disposition
Position: SEO Specialist
• Managing SEO/SEM (PPC) advertising campaigns
• Monitoring and generating Web Analytics and Webmasters
reports
• Measure and report performance of all digital marketing
campaigns
• Identifying, analyzing and implementing ideas to improve
online customer experience and conversion rates through
iterative, in-depth A/B and Multivariate testing
• Determine overall hierarchy of information based on end
user needs (UX/IA optimization)
• Performing keyword research in coordination with client
business objectives to optimize existing content and uncover
new opportunities as directed by the Head of Digital
Marketing
• Supporting the Head of Digital Marketing in coordinating
elements and structure of websites and web pages
• Providing recommendations and execute strategies for
content development in coordination with SEO goals
• Performing weekly report on campaigns performance
QUALIFICATION:
• 5-7 years of experience working as an SEO Analyst or
Specialist
• Bachelor’s Degree – required
• Written and verbal fluency in English
• Advanced level in Word, Excel and PowerPoint
• Results oriented, attention to detail; strategic
thinker
• Honest and ethical; team player with strong
interpersonal and organizational skills
• Must possess a Calm, mature and courteous
disposition
Position: Security Manager
• Maintain an appropriate record of
access control activities/resources
• Coordinate activities to ensure that all security
procedures for the protection of company personnel/visitors and
company assets, information, property and business operations
activities.
• Supervise the flow of information on radio and telephone
network and implement appropriate action.
• Manage all emergency responses.
• Monitoring and responding to Panic Alarm (working with
AR team and Nigerian Police).
• Guard track analysis of clocking pipes.
• Ensure that control room staff and process provide the
security department with the highest standard of 24/7
coordination.
• Act as a radio operator and control room operator
• Managing and beefing up guard strength.
• Monitoring CCTV from the Control Room
• Surveillance of security breaches within the
building.
• Preparing and taking incidence report.
• Security and safety management.
• Fleet management and asset tracking using Geotab and
Teltonika software.
• Monitoring and responding to Panic Alarm (working with
AR team and Nigerian Police).
QUALIFICATION:
• 5-7 years of experience working as a Security
Manager/Officer
• Bachelor’s Degree – mandatory
• Written and verbal fluency in English
• Advanced level in Word, Excel and PowerPoint
• Results oriented, attention to detail; strategic
thinker
• Honest and ethical; team player with strong
interpersonal and organizational skills
• Must possess a Calm, mature and courteous
disposition
How to Apply
Qualified Candidates should forward their CV’s
to careers@wakanow.com with the
title of the job as subject. Application closes on the 1st of
April 2015