Job Title: Media Manager – TV, Radio and Press
Location
Lagos
Job Field
Media, Advertising, Branding
Job Purpose
Ensure that set media objectives for Television, Radio and Press are achieved via in-depth understanding and application of scientific, creative media strategy development, implementation and compliance. The Manager should set the parameters for driving media planning, buying, monitoring and compliance, based on the realities of the market and TV, Radio and Press media space.
Key Accountabilities
Manage the agency and assess their input to media planning by ensuring that the following elements are comprehensively consider in media plans for Outdoor:
Market analysis – Airtel Brand Tracker
Media scene analysis using monthly/quarterly diaries
Competitive analysis – SOV/SOE/GRPs
TV, Radio & Press Media strategy and plan
TV, Radio and Press mix and selection rationale in alignment with Outdoor and digital media platforms
Media buying and control methods
Compliance analysis
Review of innovative media ideas for efficiency and effectiveness
Budget optimisation strategy and monitoring
TV, Radio & Press Media Management & Reporting
Render weekly, monthly and quarterly plan for TV, Radio & Press
Render weekly compliance analysis
Render weekly, monthly and quarterly media spend
Render regional and key cities analysis on a periodic basis.
Media spend per product and service category and Revenue performance monitoring versus investment on TV, Radio & Press.
Prepare executive summary of media scene.
TV, Radio & Press Media Strategy and Plan Implementation
The Media Manager for TV, Radio & Press is required to provide expert support to the Senior Manager – Media and Supply Chain Management on all media price negotiations for TV, Radio and Press to align with company’s objective of least cost but creative media planning and buying.
Review all TV, Radio and Press media strategies, plans and schedules with detailed attention to:
Budget allocation by zones/regions
Channel selection rationale based on product/service objectives/target consumers
Set campaign objective assessment parameters based on GRPs, cost per thousand and SOV
Provide detailed insight on the prevailing audience product/media consumption habit
Obtain media schedule approval from Head of Media, VP Marcomms and Chief Commercial Officer
Ensure that approved media schedules are sent to independent media monitoring agency for compliance tracking. This should be done through Airtel appointed media planning and buying agency.
Proactively manage smooth take-off of TV, Radio & Press campaigns whilst ensuring that obstacles are deftly addressed to achieve set objectives.
Competitor & Market Analysis
Monitor competitor advertising on TV, Radio & Press in the regions.
Collaborate with regional marketing managers to monitor and report competitor media activities on TV, Radio and Press.
Trend analysis on competitors’ advertising versus Airtel by region and key cities
Maintain an electronic Guard Book of competitor and Airtel advertising on TV, Radio & Press.
Market visit
Print Production Management
Compile and update from time to time the technical information material type and print specifications for TV, Radio and Press.
Contribute actively to creative developments process and offer valuable insights to the creative team with respect to exploiting opportunities for superior visibility of Airtel products and services.
Media Compliance Review and Control for Payment
Review Agency invoices and third party documents accompanied with compliance reports for payment with attention to the following parameters:
Plan spots vs carried spots as reported by independent media monitoring watchdog reports
Carried spots vs value invoiced by third party.
Adjustments of invoices to match media monitoring reports
Confirmation of third invoices accuracy and attachment to final invoice from Agency to Airtel
Follow-up with Payables for invoices sign-off by Head of Brand & Communication and Chief Marketing Officer.
Advice Agency upon payment and by extension mediates on delayed payments to media partners who may be aggrieved or threatened to discontinue brand exposure in the media
Customers Management
He or She is required to work with the following internal and external customers:
Internal Customers
Supply Chain Management for:
Legal
Regional Offices
Advertising Unit
Marketing Departments
Finance
External Customers
Media Planning and Buying Agency
Media Monitoring Agency
Media Partners
Educational Qualifications and Functional, Technical Skills
A university degree
Proficiency in use of MS Office Suite.
Relevant Experience
5 – 7 years media planning and buying experience from Media Independents Practitioners Association of Nigeria MIPAN agency and involved in managing a multinational account.
Experience on both client and agency
Experience and professional qualification in brand, marketing management.
Other Requirements
Must demonstrate sense of urgency in jobs execution, and willing to treat media owners and other stakeholders with integrity and respect. She or he must be prepared to put in extra work hours when necessary.
Professionalism and Integrity.
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