A career at RusselSmith offers you growth and a chance to make a difference. Throughout our history, we have continued to help our employees realize their dreams, whilst creating opportunities for them to fulfill their personal and professional potential.
We are recruiting to fill the below position:
Job Title: Digital Marketing Officer
Job Reference Code: RS-SMD-003
Location: Nigeria
Job Type: Full-Time
Functional Area: Technology
Summary of Functions
Digital Marketing:
Create and implement RusselSmith’s digital marketing strategy under the direction of Business Solutions Management and in line with the RusselSmith Brand Manual
Perform research on online marketing, social media and emerging technologies with the aim of improving and strengthening the Company’s digital marketing efforts
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Identify trends and insights, and optimize spend and performance based on the insights
Utilize analytics software and other tools to correctly gauge the impact of digital marketing efforts and to provide historical data
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages, website and social media content, and to optimize user experience as needed
Developing and managing a variety of digital marketing campaigns and techniques
Creation and execute SMS and Email based marketing campaigns
Branding & Multimedia Management:
Design graphics and document templates for internal and external use as required
Managing online brand campaigns to raise brand awareness.
Preparation of audio-visual content for internal and external use
Scriptwriting and storyboarding of materials for digital marketing
Organization and management of multimedia content and display equipment
Designing templates for proposals, company brochures, employee identity card, business cards using creative, innovative, novel, unique concepts and approaches.
Assist with formatting of documents such as reports and provide guidance to users within the Organization
Website Management:
Utilizing a range of techniques including paid search, search engine optimization (SEO) to support, monitor and promote RusselSmith’s internal and external websites
Develop, design and implement online content, tools and web style standards to ensure consistency, timeliness and best user experience for RusselSmith’s web properties
Managing and redesigning of the company website.
Develop and implement a front line online presence by strategically positioning the company’s website content
Improving the usability, design, content and conversion of the company website
Maintain direct correspondence with intranet users using email, bulletin boards and chat.
Produce a consistent visual image on the company’s websites by promoting uniform fonts, formatting, icons, images, and layout techniques.
Monitor and report on website traffic statistics on a weekly basis
Manages the website by posting and reviewing contents. Also ensures content is accurate and timely
Ensures that the website retains all brand attributes and reach the interest of identified key audiences.
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website
Social Media Management:
Continuously review and manage content on RusselSmith’s website(s), social media accounts and other online assets and ensure that they are constantly updated with fresh and dynamic content by seeking out new copy, imagery, audio and video materials
Collaborate with agencies and other vendor partners
Departmental Reports- Generate the required weekly, monthly, quarterly, bi-annually and annually reports and presentations.
To provide comprehensive, effective and efficient administrative support to all departments.
Plan and execute all web, SEO, marketing database, email, social media and display advertising campaigns
Create online presence via professional social media (LinkedIn, facebook, twitter etc.)
Execute Search Engine Optimization on RusselSmith’s web assets on a continuous basis in order to improve RusselSmith’s search rankings in Nigeria and other regions
Performs other duties as required or as assigned.
Skills Required:
Working experience and knowledge of graphic design/branding
Proficient in the use of Microsoft Office Tools- Adobe Photoshop, Corel Draw, MS Word, MS Excel, MS PowerPoint etc.
Good relational skills
Advanced and strategic thinking skills
Self-starter, proactive and innovative
Strong analytical and quantitative skills
Good communication and presentation skills
Good team spirit and project management skills
Good problem solving skills and initiative
Educational Qualification
A good first degree in Graphic Design, Marketing or Advertising is preferred
A minimum of 2-5years years of experience.
How to Apply
Interested and qualified candidates should:
Click here to apply online