Job Title: Media Manager – TV, Radio and Press
Location
Lagos
Job Field
Media, Advertising, Branding
 Job Purpose
 Ensure that set media objectives for Television, Radio and Press are achieved via in-depth understanding and application of scientific, creative media strategy development, implementation and compliance.  The Manager should set the parameters for driving media planning, buying, monitoring and compliance, based on the realities of the market and TV, Radio and Press media space.
 Key Accountabilities
 Manage the agency and assess  their input to media planning by ensuring that the following elements are comprehensively consider in media plans for Outdoor:
 Market analysis – Airtel Brand Tracker
 Media scene analysis using monthly/quarterly diaries
 Competitive analysis – SOV/SOE/GRPs
 TV, Radio & Press Media strategy and plan
 TV, Radio and Press mix and selection rationale in alignment with Outdoor and digital media platforms
 Media buying and control methods
 Compliance analysis
 Review of innovative media ideas for efficiency and effectiveness
 Budget optimisation strategy and monitoring
 TV, Radio & Press Media Management & Reporting
 Render weekly, monthly and quarterly plan for TV, Radio & Press
 Render weekly compliance analysis
 Render weekly, monthly and quarterly media spend
 Render regional and key cities analysis on a periodic basis.
 Media spend per product and service category and Revenue performance monitoring versus investment on TV, Radio & Press.
 Prepare executive summary of media scene.
 TV, Radio & Press Media Strategy and Plan Implementation
 The Media Manager for TV, Radio & Press is required to provide expert support to the Senior Manager – Media and Supply Chain Management on all media price negotiations for TV, Radio and Press to align with company’s objective of least cost but creative media planning and buying.
 Review all TV, Radio and Press media strategies, plans and schedules with detailed attention to:
 Budget allocation by zones/regions
 Channel selection rationale based on product/service objectives/target consumers
 Set campaign objective assessment parameters based on GRPs, cost per thousand and SOV
 Provide detailed insight on the prevailing audience product/media consumption habit
 Obtain media schedule approval from Head of Media, VP Marcomms and Chief Commercial Officer
 Ensure that approved media schedules are sent to independent media monitoring agency for compliance tracking. This should be done through Airtel appointed media planning and buying agency.
 Proactively manage smooth take-off of TV, Radio & Press campaigns whilst ensuring that obstacles are deftly addressed to achieve set objectives.
 Competitor & Market Analysis
 Monitor competitor advertising on TV, Radio & Press in the regions.
 Collaborate with regional marketing managers to monitor and report competitor media activities on TV, Radio and Press.
 Trend analysis on competitors’ advertising versus Airtel by region and key cities
 Maintain an electronic Guard Book of competitor and Airtel advertising on TV, Radio & Press.
 Market visit
 Print Production Management
 Compile and update from time to time the technical information material type and print specifications for TV, Radio and Press.
 Contribute actively to creative developments process and offer valuable insights to the creative team with respect to exploiting opportunities for superior visibility of Airtel products and services.
 Media Compliance Review and Control for Payment
 Review Agency invoices and third party documents accompanied with compliance reports for payment with attention to the following parameters:
 Plan spots vs carried spots as reported by independent media monitoring watchdog reports
 Carried spots vs value invoiced by third party.
 Adjustments of invoices to match media monitoring reports
 Confirmation of third invoices accuracy and attachment to final invoice from Agency to Airtel
 Follow-up with Payables for invoices sign-off by Head of Brand & Communication and Chief Marketing Officer.
 Advice Agency upon payment and by extension mediates on delayed payments to media partners who may be aggrieved or threatened to discontinue brand exposure in the media
 Customers Management
 He or She is required to work with the following internal and external customers:
 Internal Customers
 Supply Chain Management for:
 Legal
 Regional Offices
 Advertising Unit
 Marketing Departments
 Finance
 External Customers
 Media Planning and Buying Agency
 Media Monitoring Agency
 Media Partners
 Educational Qualifications and Functional, Technical Skills
 A university degree  
 Proficiency in use of MS Office Suite.
 Relevant Experience
 5 – 7 years media planning and buying experience from Media Independents Practitioners Association of Nigeria MIPAN agency and involved in managing a multinational account.
 Experience on both client and agency
 Experience and professional qualification in brand, marketing management.
 Other Requirements
 Must demonstrate sense of urgency in jobs execution, and willing to treat media owners and other stakeholders with integrity and respect. She or he must be prepared to put in extra work hours when necessary.
 Professionalism and Integrity.
 Share this job now with friends on your Facebook, Twitter, Linkedin……Latest, most current jobs in Nigeria
