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GlaxoSmithKline plc (GSK) is a British multinational
pharmaceutical, biologics, vaccines and consumer healthcare
company which has its headquarters in Brentford, London. As of
March 2014, it was the world’s sixth-largest pharmaceutical
company after Johnson & Johnson, Novartis,
Hoffmann-La Roche, Pfizer, and
Sanofi, measured by 2013 revenue. The company was established in
2000 by the merger of Glaxo Wellcome (formed from the acquisition
of Wellcome plc by Glaxo plc) and SmithKline Beecham plc (formed
from the merger of Beecham Group plc and SmithKline Beckman
Corporation, which in turn was formed by combining the Smith,
Kline & French and Beckman companies).
Job Title: Senior Brand Manager
Basic qualifications:
- A good first degree as well as between 5-8 years FMCG brand
management experience
- Sound strategic marketing skills required as well as good
general business and financial acumen
- Strong inter-personal skills to facilitate growth on the
portfolio and be able to manage and mentor sub-ordinates
- Understanding of general business and marketing conditions
within Nigeria to successfully co-ordinate and facilitate
strategies within these constraints
- Insight into and understanding of consumer attitudes,
behaviour and motivations
- Technical knowledge of the advertising, media and marketing
research disciplines
- Sound financial, strategic planning and project management
skills required.
Preferred qualifications:
- A good first degree as well as between 5-8 years FMCG brand
management experience
- Sound strategic marketing skills required as well as good
general business and financial acumen
- Strong inter-personal skills to facilitate growth on the
portfolio and be able to manage and mentor sub-ordinates
- Understanding of general business and marketing conditions
within Nigeria to successfully co-ordinate and facilitate
strategies within these constraints
- Insight into and understanding of consumer attitudes,
behaviour and motivations
- Technical knowledge of the advertising, media and marketing
research disciplines
- Sound financial, strategic planning and project management
skills required.
Details:
Key job responsibilities include to:
- Undertake the day-to-day and long term strategic marketing
of Lucozade brands in order to achieve growth-, profit- and
marketing objectives
- Manage cross-functional project activities required to
achieve specific marketing objectives. This includes
interaction with Sales, Production, Regulatory and other
departments
- Interact with aligned advertising and promotional agencies
as well as, Category, and other GSK business units
- Develop short and long term marketing plans
- Manage the marketing mix by initiating and co-ordinating
the processes of advertising development, promotions, packaging
development and other marketing activities laid out in the
brand plan
- Exercise control over the marketing process by:
- Initiating and controlling a detailed monthly
expenditure budget drawn up to meet agreed fiscal plans.
- Monitoring and controlling current and future
performance criteria such as sales units, sales value,
marketing expenditure and profit from sales.
- Developing an accurate monthly forecast for each SKU
within the parameters of the GSK processes.
- Initiating and controlling a detailed monthly
- Progress new product development by:
- Collaborating with Category Teams, Production, and
other external and internal stakeholders in order to
identify potential new product opportunities.
- Managing and co-ordinating cross-functional activities
required to meet all set project milestones to launch
product.
- Collaborating with Category Teams, Production, and
- Monitor sales performance and collaborate with Sales
Management in developing category and brand plans that will
ensure brand performance in line with agreed budgets.
- Liaise with aligned advertising and promotional agencies
by:
- Providing detailed written briefs & reverts for all
activities undertaken.
- Co-ordinating the day-to-day activities required to
effectively execute agreed advertising or promotional
activity.
- Providing detailed written briefs & reverts for all
How to Apply
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