Job Summary
Manager, Campaign Management is responsible for designing data and analytical driven multi-channel marketing campaigns and managing them through the complete campaign lifecycle (plan, test, execute, measure and refine). Through the analytical and systematic engagement of the subscribers by leveraging on the outbound and inbound channels, the campaign manager will be responsible for the incremental uplifting the subscribers' usage, revenue and reduce churn on the network.
He/she team will focus on proper test design, significance testing, establishing error ranges, and key success metrics. Extensive experience in dealing with marketing databases and predictive data mining techniques including logistic regression and decision tree analysis is crucial. Additionally, the campaign manager must have hands-on experience with modelling tools such as SPSS or SAS as well as campaign management tools such as E-magine, NBA or UNICA. Other roles include working cross-functionally to operationalize innovative campaign concepts through all available channels across the enterprise.
Principal Functions
Create and update strategies and tactical plans for campaigns to meet the product and marketing goals.
Develop valid campaign test designs to ensure conclusions are obtained and are of significance
Continually assess campaign information and design needs, prioritize needs and direct team in the best way to meet them
Create complex analysis, interpret results and provide a point of view to upper management, peers and customers from other groups utilizing marketing campaign services.
Ensure business rules for consumer contact strategies are coordinated across channel team
Identify and advocate process, system, tool and data enhancements to maintain a cycle of continuous improvement in campaigning.
Drive efficient utilization of time by scheduling and auditing pre-existing campaigns
Operationalize innovative data-driven campaign techniques such as: full personalization in content/offers with response channel consistency, lead nurturing with predefined message pathways/rules, campaign response modelling, optimize performance by managing recency and frequency.
Utilize all software tools to identify data trends and create target models that will lead to more efficient targeting of marketing campaigns.
Pioneer campaign reports through ad-hoc analysis and lead the hand-off process to the data management group for ongoing support and publishing of results.
Responsible for managing the external vendors who are responsible for up and running of the campaign management solutions.
Proposes new campaign initiatives as well as options for convergence aimed at penetrating the segments to derive maximum value at individual customer level.
Provides recommendations, design and execute programs to elongate customer lifecycle on the network;
Ensures synergy across functional areas through effective management of inter-functional relations and activities.
Educational Requirements
First degree or equivalent in a relevant discipline.
Experience,Skills & Competencies
Six (6) to eight (8) years work experience, with at least three (3) years in a supervisory role
Minimum 5 years in Database/Direct Marketing, Product Management or equivalent
Knowledge of campaign management, customer contact management, segmentation, prospecting, and analysis
Demonstrated track record in identifying data trends and creating targeting models for marketing campaigns
Strong expertise in experimental test design
Extensive experience with a major campaign management platform;
Experience in Marketing and/or Product Management environments preferably in subscription service vertical markets
Management of direct reporting resources and matrix resources
Problem analysis and analytical capabilities with experience on analytical tools such as SAS, SQL e.t.c
Excellent communication skills, both oral and written
High Level of energy and commitment
