Graduate Retail Sales Executive at Guinness Nigeria

Nigeria is the 2nd largest economy in Africa. With the largest population in Africa, a growing middle class and a large number of drinking-age consumers, it has the second largest beer market in Africa The beer market in Nigeria is a vibrant one, making up about 96% of all alcohol sales. The average per capita beer consumption is still only 10 litres a year, a sixth of the rate in South Africa (the largest economy in Africa), meaning the potential for growth remains huge, especially given that Nigeria has a population of about 170m people.

Spirits and wine is forecast to grow quite fast, not yet being mature in the Nigerian market. The expected increase in demand is attributed to the fact that Nigeria’s large population continues to grow, thereby providing an ever increasing consumer base.
The outlook for soft drinks in Nigeria is favourable, as rising disposable incomes and population growth will continue to underpin the positive development of the entire market, while new launches, marketing activities and improvements in distribution will also bolster demand in individual categories

Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity

Purpose of Role:

To support GNPLC’s business objectives through the effective management of designated sales territory with a focus on low value outlets including implementation of all sales activities/programmes in the retail sales territory and activation of Basic sales drivers (price compliance, distribution, basic visibility)
Top Accountabilities:

Responsible for the account management and activation of low value outlets and hypermarketsListing of innovations and ability to pre-sellEnsure achievement of Basic sales drivers (price compliance, distribution, basic visibility) for TerritoryEnsures sales out of distributors/market share growth are achieved via monitoring the RRS scheme, excellent execution of promotions. Ensures promotional activity is in the right outlets and well managed. Has to keep and update a database of outlets within the territory.Ensure effective customer/ business development to counter competitive activities in these outlets

<>·Has accountability for POS materials, Chillers, Light signs etc deployed in retail outlets within sales territory.

Qualifications and Experience Required:

Graduate with minimum 1 year commercial expertise gained across Sales / Consumer Marketing or Sales Management. Entry level route for graduate trainees into the sales function.Direct experience of Diageo Way of selling capabilities with a focus on Sales Driver execution at the point of purchase (QDVPPP) Quality, Distribution, Visibility, Price, Promotion and Persuasion, Outlet Segmentation and Managing Relationships including structured call, persuasive selling and brand passion.Strong experience of the application of Health & Safety and Quality systems.Good communication skills –written and verbalGood IT skillsHigh degree of integrityGood inter personal skillsGeographically mobile.Healthy and physically fit.Experienced driver with valid license

Barriers to Success in Role

Essential to spend time in the Field with customers and consumers-essential to stay in touch with the market and the competitionUnwillingness to flex schedule to align with business hours of retailers and distributors.Low level of drive or personal leadership.

Flexible Working options
Based in a defined geographical area.
100% Field Base