GE is a diversified technology, media and financial services company dedicated to creating products that make life better. From aircraft engines and power generation to financial services, medical imaging and plastics, GE operates in more than 100 countries and employs more than 300,000 people worldwide.
Position Title: Marketing Manager
Career Level: Experienced
Function: Marketing
Function Segment: Commercial Marketing
Location: Nigeria
City: IIkoyi Lagos
Relocation Expenses: Partial Expenses
Role Summary/Purpose:
Assist in the definition and execution of regional growth strategies across GE in the Sub Sahara Africa region: Drive development and execution of regional growth playbook (GPB)Champion specific growth initiatives to meet region-specific customer requirements, competitive threats and market opportunities by segmenting, targeting and positioning solutions aligned with regional GPB and regional commercial leadershipPerform ongoing regional market/territory analysis to identify potential mark
Essential Responsibilities · Prepare and present oral and written reports & presentations on general economic trends, individual corporations, and entire industries as well as reports of findings, illustrating data graphically and translating complex findings into written text· Conduct research on consumer opinions collaborating with marketing professionals, statisticians, pollsters, and other professional
Qualifications/Requirements:
- Bachelor degree in Marketing, Business or Economics·
- MBA ·
- Minimum of 10 years commercial experience working in the strategic marketing and / or consultancy arena·
- Experience in driving cross regional projects of various size, duration and scope, including market assessments, segmentation and voice of customer activities·
- Experience in a P&L structure (desired)·
- Strong analytical, project management and organizational skills· Minimum CECOR trained, CAP trained (desired)·
- Solid knowledge of GE business units (desired)·
- Ability to analyze, develop hypothesis, and concisely communicate findings both verbally and in writing to senior management ·
- Experience in manipulating data and analytics using demographic, social and financial data ·
- Solid financial and economics acumen required·
- Familiarity with database and/or data manipulation tools in addition to excel and PowerPoint acumen·
- Excellent verbal and written communication skills ·
- Ability to work independently and be highly motivated ·
- Local Africa market experience required with minimum of 3 years.·
- Strong interpersonal skills
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