Job Title: Marketing Brand Manager
Location
Lagos
Job Field
Media, Advertising, Branding, Sales, Marketing
Job Description
Strategic management of the assigned brands to achieve the business targets including awareness, volume, and penetration
Develop & Build the overall Brand Strategy. Marketing Plan and Product Positioning for the entire range of products and sustenance through various marketing tools.
Coordination with agencies to develop and execute product Campaigns. Planning marketing budgets and meeting these budgets without compromising the impact of the communication.
Strategics future growth for the company both in terms of sales and visibility.
Interact closely with the sales team to analyze the challenges faced by the product in the market and form solutions to address these challenges.
Market Research tools to understand the brand health on a regular basis. Manage Business Development/product launches.
Preparing SOPs / Manuals for Marketing Division.
Measure and report performance of all marketing campaigns, and assess against goals PCI and KPIs
Align the company around the brand’s direction, choices and tactics
Job Requirements
HND, B.Sc. Marketing or related field with minimum 4 years’ experience in similar position
Excellent verbal and writing skills
Innovative ideas on promoting product and ability to think Out of the box
Good analytical skills and data-driven thinking to ensure good ROI for your marketing efforts Project management skills
Drive for results and leaderships skills
Excellent understanding of the full marketing mix
Experience in identifying target audiences and devising campaigns that engage, inform and motivate
Comfortable working with numbers, metrics and spreadsheets
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