Guinness Nigeria operates a Total Beverage Business (TBB). A key contributor to the success of the GNPLC strategic plan is an effective & flexible field sales force demonstrating industry leadership in both volume driving & brand building activity. We put the customer at the heart of everything we do, and through this, will deliver sustained, mutual growth for our brands, categories, customers and partners. Will you partner with us on this journey?
We are recruiting to fill the position below:
Job Title: Trade Reconciliation Executive
AutoReqId: 43590BR
Location: Lagos
Reports To: Trade Development Manager – Beer
Context/Scope:
Nigeria Context
Guinness Nigeria Plc is a major market for Diageo. It is number 2 in the World for Guinness Foreign Extra Stout (FES) and number 1 for FES In Africa.
A key contributor to the success of the GNPLC strategic plan is an effective Customer Marketing team demonstrating industry leadership- translating trade strategy and brand Game Plans into a world class Commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs.
Dimensions:
a) Financial
The Trade Reconciliation Executive supports the Trade Development Manager in the effective administration of brand budget
b) Market Complexity
Purpose of Role
Deliver Sustainable Competitive advantage for GNPlc by:Supporting the Trade Development Manager to drive the GNPLC commercial agenda; developing strong customer relationship tools that deliver competitive advantage, deploying strong collaboration with internal stakeholders and a deep understanding of customer needs in order to support the Category and Divisional teams toward Brilliant execution in line with annual KPIs.Supporting in enabling Joint Value creation with customersAccountabilities
Initiate activity tracking, traffic management and measurementCollate the quarterly cycle briefs/sales kits development and co-ordinate the deployment processesTrack trade activity / promo reconciliationsSupport the category and commercial planning teamsRole Requirements
Reconciliations: Activity reconciliations with third party agency, Divisions (tactical) and OTCActivity Tracking and Trend Analysis: End to end activity tracking, reporting and evaluationActivity Planning: Leads the translation of portfolio game plans/activity calendars into GNPlc Central Activity calendar. Ensures activity planning is consistently focused on driving brilliant execution across activity. Drives the commercial planning discipline with category teams and all stakeholders.Budget Management: Support the work on Advertising & Promotion budget effectiveness and management of Customer Marketing fixed budget.Qualifications, Experience and Skills Required
A strong track record in field salesUnderstanding of all Diageo Way of Selling Capabilities and tools. Strong capability and understanding of Insights, Sales Drivers, Outlet Segmentation and Managing RelationshipsMinimum 2 years field experienceEducated to degree level or equivalentBarriers to Success in Role
Being out of touch with trade, shopper/consumer and field sales due to too much time spent in the officeInability to properly identify risks, and plan mitigation steps.Inability to collaborate effectively with the category teams and field sales.Loss of personal integrity.Flexible Working Options
Based at Headquarters in Lagos.Head office maximum 75% of time, in trade minimum 25% of the time.
How to Apply
Interested candidates should
Click here to apply
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