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Job Title: Market Specialist-Music & Sports
Location
Lagos
Job Field
Sales, Marketing
The Role
To design and execute relevant measurable marketing
strategies for the organisation, across the country, Sub
Saharan Africa and the Middle East, that delivers tangible
results. To implement initiatives that are designed to increase
turnover volumes and brand awareness, improve profitability and
satisfy our marketing commitments.
Key Accountabilities
Gather secondary data and co-ordinate market research for
the region, focusing on priority states and countries as
defined in annual budget.
Successfully develop and implement marketing,
communication and product development plans to maximise
turnover volumes and opportunities across the country and
region
Project Documentations & Strategy Development,
Prospecting, Lead development and management, Proposals,
presentation and sales pitches, Negotiations and
Closing.
Analyse relevant competitor strategies & price,
product and service offerings, document and assess, share
findings with possible solutions, considering impact of
recommendations on P&L, clients and customers.
Design and Implement various online, Mobile BTL media/VAS
Content and tactical campaigns to drive increases in turnover
volume and market share.
Work with the MD to develop and implement a robust
business plan document for the region that delivers target
levels of turnover profit.
Define and implement a marketing control process to
ensure brand consistency and integrity is maintained. Conduct
all pre-work, create appropriate templates/manuals, and roll
out to suppliers, Agents etc. Ensure ongoing
effectiveness of control process through regular communication
with users, providing ongoing training and guidance.
Review and amend control process on an ongoing
basis.
Negotiate joint marketing campaigns including Agent
investment in countries of focus.
Manage marketing efforts post-campaign; proactively
contribute feedback on an ongoing basis. Continually monitor
marketing performance considering changes within the
marketplace; undertake thorough analysis to ensure turnover
volume targets are met.
Ensures that skills and potential are maximised,
motivation is maintained and a professional approach is adopted
at all times.
Will ensure that own and direct report’s responsibilities
are clearly defined each year, and clear objectives and
priorities are set in line with corporate goals. Will ensure
that a ‘right first time and delivery to outcome and deadline’
culture is created and maintained.
Ensures the completion of annual performance appraisal
process to include regular review and assessment throughout the
course of the year with direct reports.
Organise and participate in relevant exhibitions, fairs
and other community events throughout the year, including
planning and ensuring maximum participation in partner events
within the region.
Measure all initiatives and report results on a monthly
basis.
Scope
Some level of travel throughout the region may be
expected.
Responsible for the management of a marketing
budget
Qualification
Demonstrated experience of operating at a similar level
of seniority – breadth of knowledge, experience at a senior
level of operation will have encompassed network development,
marketing, sales management, financial and risk
analysis.
Degree educated.
Proven track record in marketing management where this
has involved defining, delivering and driving marketing
strategies.
Demonstrated ability to operate at both a strategic and
operational level, to include implementation and budgetary
management on a regional level. Solid experience must have been
gained in a consumer focused environment within the financial
services industry or in an agency environment.
First class verbal and written communication skills;
strong presentational skills. Demonstrated experience of
influencing and negotiating confidently with internal and
external stakeholders.
Excellent organisational skills, proven experience of
managing multiple priorities on a regional basis, in a
pressurised environment. Strong attention to detail is
essential.
Proactive and solutions-driven, takes action to achieve
business goals beyond what is required.
Previous people-management experience is required where
this has involved the development and coaching of others.
Experience of resolving performance issues, conducting
appraisals and setting objectives is highly
desirable.
Fluency in English, French and a bit of Arabic both
written and verbal is essential.
Computer literate, advanced skills in Microsoft Word,
Excel and PowerPoint. Able to use and build spreadsheets, basic
financial models.
The successful candidate will ideally have experience of
establishing his or her own media, advertising, promotional
contacts.
A flexible approach to work especially when travel or
long hours of work are required.
Ability to work effectively alone or as part of a
team.