External Relations Leader, West Africa
Job ID S_D-0472069 Job type Full-time Regular
Work country Nigeria Posted 16-Mar-2012
Work city Lagos Job area Marketing & Communications
Travel 25% travel annually Job category Marketing & Communications
Business unit Mktg S&D Job role External Relations Professional
Job role skillset Media Relations
Commissionable/Sales-Incentive jobs only No
Job description
• Coordinating and leveraging relationships with key influencers (primarily media and analysts) as part of IBM’s market conditioning in West Africa.
• Creating and driving a pro-active programme of external relations initiatives such as media announcements, executive interviews, by-lined article placement etc.
• Managing projects such as press conferences, thought-leadership events, executive interviews as well as issues management.
• Performing a leadership role for IBM External Relations in West Africa.
• Writing and localising strategic press materials such as press releases, by-lined articles, speeches and briefing documents which can be leveraged in West Africa.
• Building and maintaining strong personal relationships with key media and analysts.
• Ensuring activities are in line with IBM’s corporate strategy and vision while benefitting local business growth and leveraging local experience and expertise.
• Ensuring horizontal interlock and with the West African Country General Managers, business executives, sales leaders, other support functions etc.
• Ensuring vertical interlock with the IBM External Relations function and ensuring adherence to IBM guidelines and standards.
• Collaborative – works well as part of extended teams – ability to work with colleagues in other countries.
• Service oriented – must be able to execute work quickly and maintain high service levels with an ability to provide value to the business
• Ability to work virtually across the region and with teams in the broader growth markets unit.
Required
Bachelor’s Degree
At least 6 years experience in Advanced media relations skills (analyst relations skills an advantage)
At least 6 years experience in • PR in-house or agency, analyst relations or journalism
At least 6 years experience in Team coordination and management skills
At least 6 years experience in PR agency management skills.
At least 6 years experience in Event management skills.
At least 6 years experience in Advanced writing skills (English essential; additional languages an advantage)
At least 6 years experience in Deep understanding of West African business, political, social and cultural issues and ability to translate IBM global themes/messages into locally relevant material.
At least 6 years experience in Ability to form meaningful relationships with various stakeholder groups.
At least 6 years experience in Understanding of the application of technology and familiarity with the IT business sector.
At least 6 years experience in Strong team player, able to work effectively as part of a local team and a large, global enterprise.
English: Fluent
Preferred
Master’s Degree
At least 8 years experience in Advanced media relations skills (analyst relations skills an advantage)
At least 8 years experience in • PR in-house or agency, analyst relations or journalism
At least 8 years experience in Team coordination and management skills
At least 8 years experience in PR agency management skills.
At least 8 years experience in Event management skills.
At least 8 years experience in Advanced writing skills (English essential; additional languages an advantage)
At least 8 years experience in Deep understanding of West African business, political, social and cultural issues and ability to translate IBM global themes/messages into locally relevant material.
At least 8 years experience in Ability to form meaningful relationships with various stakeholder groups.
At least 8 years experience in Understanding of the application of technology and familiarity with the IT business sector.
At least 8 years experience in Strong team player, able to work effectively as part of a local team and a large, global enterprise.
Additional information
• Strong interpersonal skills – an energetic and enthusiastic ‘people’ person
• Networking skills – the ability to network effectively and build relationships
• Teaming skills – the ability to be accessible and responsive; be prepared to act as a support for the External Relations discipline and team and/or give assistance on projects, and share information, knowledge and experience with broader communications teams.
• Proactive, productive and results oriented – must be able to take a hands-on approach to projects/programs and lead them through to completion.
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
