Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and the responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you'll find we are equally committed to helping you reach your full potential too.
Job Title: Research & Insights Executive
Job number: 945BR
Location/City: Lagos
Level: Entry Level professional
Appointment type: Permanent
Job purpose and key deliverables
The retail environment has never been more complex or competitive, but if you think like us you'll be equally excited by the opportunities and excellent rewards of overcoming challenges and meeting your full potential.
The Strategy, Planning & Insights (SP&I) Department performs a key role in guiding company strategy through an expert understanding of the market and the competitive environment. As Marketing Insights Executive, you’ll be a central resource in the delivery of this responsibility.
Your specific role is to provide support to the SP&I team through the co-ordination and production of analyses and reports on the tobacco marketplace. You’ll also be assisting in the implementation of the overall information strategy for BAT, receiving support from selected agencies as well as members of the Strategy, Planning and Insights team. If you have talent and motivation to succeed at a personal and professional level, you’ll find support and encouragement every step of the way.
Key Accountabilities
Ensure the delivery of forward looking consumer, customer and competitor insightsSupport development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricityEngage confidently with key stakeholders in line with the guiding principlesEnsure correct application of SP&I common platforms and best practise methods of consumer research and data analysis Support the Research & Insights Manager in providing insights to understand consumer behaviour, perceptions and needs to drive the development of differentiated offers into our portfolioImplement, control and report consumer, customer, and CORA research projects defined by the Research and Insights ManagerMeasure and analyse effectiveness of touch point communication, trade performance and consumer behaviour indicators by segmentEnsure all relevant consumer insights are effectively integrated into the management information systemEstablish good relations within the SP&I team and cross functional networking to develop effective and integrated insightsIdentify and propose improvement opportunities in current processes Support the delivery of the Insights Learning Review to feed global deep divesSupport the Research & Insights Manager in delivering a consumer centric perspective and up to date findings into given marketing projects Develop and maintain comprehensive competitive analysis Essential Requirements Knowledge of data sourcesData analysis, interpretation and competitor analysisStrong Microsoft Office skillsDesirable Requirements Understanding of the macro environmentKnowledge of the Company plan processUnderstanding of the research and planning processAbility to evaluate business scenariosSystems design and usageKnowledge of agency managementProject management skills Brand and Trade Marketing experienceUnderstanding of research designKnowledge of research methodologiesAbility to carry out statistical analysis
How To Apply
Interested candidate should;
Click here to apply online
Application Deadline 01-April-2013