Experience: 10- 15 Years Kenya Specialization: Channel Sales,Product /Brand Management Job Function: Marketing/MR/Media Planning,Sales/Business Development Qualification: School & Graduation - Any Graduate Ensuring growth of the product categories allocated.
Develop the brand equity of the brands and develop our own brand.
To have full knowledge of all the products in this category and also some working knowledge of other products.
Ensure market share leadership for these products.
Enhancing relationship with existing dealers and developing others
Keeping upto date information on all competitor products in this area
Coming up with strategies to develop this category.
Forecasting quantities for the category
Carrying out periodic SWOT and Industry analysis to evaluate position.
Evaluating product line-up continuously and suggesting enhancements.
Ensuring product training in all distribution channels and sales team.
Coming up with promotional ideas to develop the business.
Coming up with and implementing marketing activities.
Set targets for various sales people for their respective accounts to attain the overall growth targets.
Ensure good displays and representation of the product range in the various distribution channels.
Ensure market leadership and continuous growth of market share One of the leading suppliers of home electrical appliances manufactured by leading companies like LG, Ariston and Westpoint among others.Headquartered at Kenya