ACCOUNT MANAGER – AD SALES
REF R1982
LOCATION: LONDON
CONTRACT TYPE CONTINUING
JOB CATEGORY: BBC WORLDWIDE
CLOSING DATE FOR APPLICATIONS 24 NOVEMBER 2010
JOB DESCRIPTION
Grade: Senex
The Account Manager is responsible for generating profitable sales revenues from an assigned group of agencies, clients and/or a geographical territory. The Account Manager achieves results by developing strong Executive-level relationships in existing agencies and clients to position BBC Advertising as “front of mind” when new business opportunities arise. Additionally, the Account Manager prospects for new business in the assigned sales area to uncover new opportunities, secure revenues and increase market share. Whilst all members of the sales team report directly to the Account Director, the Account Manager has a coaching brief to develop the skills and knowledge of the Account Executive(s) and Senior Account Executive(s) in the team.
A key contributor in the regional sales team, THE ACCOUNT MANAGER:
• Delivers the sales revenue target for the assigned agencies, clients and / or geography
• Maximises revenue potential from pan-print advertisers and domestic TV budgets
• Manages sales opportunities and delivers compelling proposals and pitches to close deals successfully
• Investigates various sources of information to identify new business opportunities
• Works closely with the Account Director and contributes to Key Account and Opportunity plans
• Develops strong relationships with agency / client senior management to maximise revenue opportunities and position the BBC as advertising partner of choice
• Promotes the capabilities of BBC Advertising within their assigned sales territory
• Provides regular sales updates and forecasts to the Account Director on current revenue and the sales pipeline
• Supports and coaches Account Executives to develop their capability
• Deputises for the Account Director when required
Success in this role relies on an in-depth knowledge of the media industry and a comprehensive understanding of BBC Worldwide Advertising products and services. The ability to forge senior level relationships and develop trust and loyalty with agencies and key clients are also key skills for successful performance. This is a role for an experienced and versatile sales person who is equally competent at prospecting for new sales opportunities and developing existing accounts.
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