ipNX is an integrated info-communications company focused on providing every person, every home and every business in Nigeria with world-class information, communication and entertainment services.
We are recruiting to fill the vacant position below:
Job Title: Campaign Lead
Job ID: 71
Location: Lagos
Department: Retail Division
Function: Campaigns Management
Reporting to: Head, Sales & Marketing
Travel Frequency: Occasionally
Purpose of the Job
- This role will shape the creative direction, media planning and buying strategies, and integrated digital activities across ipNX’s campaigns.
- To be responsible for developing, planning and directing the promotional activities for ipNX’s products in order to create brand awareness, while communicating the benefits of ipNX’s products to customers and prospects.
- To build brand and audiences; integrating marketing, insight and engagement; and promoting products.
- Adopt innovative ways to develop the ipNXs audiences, target new visitors and drive revenue.
Expected Key Results
- Execute Advertising and Campaign Strategy
- Public Relations
- Advertising and Campaign Budget Management, Activities and Communication
- Campaign Reporting and Analysis
- Stakeholder Management
- Successful Partnership for Revenue Growth and Sustainability
Educational Qualifications & Functional Skills
- A Bachelor’s Degree in Sales, Business Administration, Marketing, Public Relations, International Relations, Information Technology, Business Administration or a related field (2.2/Upper Credit Minimum)
- Professional qualification with the Chartered Institute of Marketing or its equivalent
- Expert understanding of the ad tech landscape, including the different products and companies
- Ability to navigate, influence, manage and lead cross-functional teams without direct line supervision
- Ability to manage through ambiguity and balance multiple dynamic priorities
- Influential storytelling skills, verbal and written
- Communication, analytical and partnership skills
- Knowledge of building B2B demand generation strategies and campaigns
- Ability to balance strategy and campaign execution
- Project management and execution skills
- Ability to be a Technological savvy which is necessary for today’s business to gain a wider consumer reach ability to build good working relationships across diverse business areas and functions, you will be a team player with a positive and flexible attitude to work
- Ability to lead a team towards growth to enhance sales volumes and enhance revenue generation
- Have an entrepreneurial spirit
- Analytic skills must be keen in conducting research and data-driven insights, having an in-depth knowledge of the business’s product, strategic, analytical and marketing concepts
- Ability to possess interpersonal skills that will encourage openness and trust both internally and externally. Showing calmness under stressful situations and in uncertainty, inspiring the same in his team
- Ability to use MS Word and PowerPoint, which are necessary for creating both visually and verbally engaging reports and presentations
- A strong team player, who supports their colleagues and share their skills
- Good interpersonal & work flow management skills
Work Experience:
- 10 or more years of consumer marketing/media experience, with a focus on direct response strategy
- 6 or more years of experience on a client marketing team or a media agency
- 4 or more years of digital direct response campaign experience
- Experience in developing data driven media strategies
- Experience collaborating with creative teams for joint, idea led media plans
- Experience with converting B2B leads to sales and the previous use of marketing automation tools
- Experience developing national and local campaigns
- Extensive marketing experience across all marketing and communications channels and a broad knowledge of campaign planning, execution, agency management & post-event analysis
- Strong experience of stakeholder management
- Experience analyzing campaign results and measure performance against KPIs
- Experience in budgeting, forecasting and planning experience in an operational environment
- Experience in using data to illustrate business conclusions
- Proven track record of achieving targets and driving sales growth in a business
- Prior experience in product management
- Previous experience successfully managing Marketing team ideally from a similar industry
- Strong experience as a line manager and a coach leading diverse teams
Other Requirements:
- Customer Focus
- Action orientation
- Drive results
- Cultivate Innovation
- Ability to optimize work processes
- Resilience
- Self-Development
- Nimble Learning
- Ensures Accountability
- Develops Talent
- Drives Engagement
- Drives Vision & Purpose
- Excellent Decision Quality.
Application Closing Date
31st December, 2019.
How to Apply
Interested and qualified candidates should:
Click here to apply online
source: https://jobcenternigeria.com/campaign-lead-at-ipnx-nigeria-limited-2/