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Jumia
is the largest e-commerce mall in Africa with over 100,000 unique
visitors a day, buying everything from Fashion to Phones.Founded
in 2012 in Nigeria, Jumia’s mission is to revolutionize the
concept of shopping by providing customers with the best online
shopping experience.
Jumia is part of Africa Internet Group, a leading global
incubator of startups specialised in e-commerce. Africa Internet
Group is Africa’s leading internet firm, with already over 3,000
employees in over 20 African countries and huge successes such as
Jumia.com, Kaymu.com, Hellofood.com, Lamudi.com, Carmudi.com and
Jovago.com. It is led by top talented leaders offering a great
mix of local and international talents and is backed by MTN ,
Millicom and Rocket Internet .
Africa is one of the fastest growing economies in the world,
offering excellent opportunities in a vibrant and booming
environment. Its economic growth has enabled innovative
businesses to flourish and this is where Africa Internet Group
steps in.
We are currently looking for talented people to join our team
and embark on an exciting journey in the core of business
development and entrepreneurship.
Job Title: Head Of SEO
Location: Nigeria
Role
The SEO Manager will:
- Deploy new strategies, processes and tactics to improve
Jumia’s organic search results
- Address the current Jumia domain and help aid the content
strategy team and web development team in setting pages up for
success
- Leverage current tools and best practices to maximize
engagement and support demand generation efforts
- Evaluate and report on activity and results to help guide
refinements and further optimization
Essential Functions
- Apply top to bottom management of SEO both on-page and
off-page, including development of campaigns, meta tags, URL
structure, page construction, SEO-friendly content, creating
target keyword lists, building links, etc.
- Review and analyze sites to diagnose and solve SEO problems
and enhance areas that need to be improved, deleted or be
revised, including micro-sites, gated content landing pages,
and all property sites.
- Stay abreast to the latest in the algorithm changes and
cross-search engine providers to keep
- Jumia in keeping with best practices and latest SEO
strategies
- Determine strategic keyword and campaign adjustments based
on the evaluation of site traffic, landing page behaviors,
content, UX design, and customer person as (user intent)
- Help to inform approach to KPIs and prepare detailed
monthly strategy reports using measurement from our SEO tools;
Majestic SEO, SEOMoz, Lindex, Google Analytics, WebMaster
Tools…
- Work pro-actively with demand gen and web teams to insure
proper launch and campaign reinforcement to achieve desired
outcomes.
- Ensure performance of sites by optimizing content, metadata
structures, mobile protocols, CTAs, and correct integration of
other content sources such as blogs and social to maximize the
power of our digital marketing efforts.
- Help to devise an off-page SEO content strategy with
content and brand copy teams to grow reach
- Consult with web designers to improve the navigation and
structure of site and pages to enhance its search engine
ranking
Education and Experience
- Experience in Web Optimization, Insights/Analytics, and
Digital Marketing – with concentration in SEO
- Excellent written and verbal communication skills
- Flawless attention to detail, organizational and time
management skills
- Ability to prioritize, perform and lead in a fast pace,
start-up like environment
- Ability to build strong relationships with client and
internal team members
- Understanding of software or technology industry is a plus
- Practical web experience and basic web design and
development knowledge (HTML, CSS) is a plus
- Experience using SEO tools for measurement and performance
is a plus
How to Apply
Interested and qualified candidates should:
"http://ldd.tbe.taleo.net/ldd02/ats/careers/requisition.jsp?org=AFRIINTE2&cws=37&rid=241"
rel="nofollow" target="_blank">Click here to apply
online